Four travel divisions, one credible front door
01 — The brief
Win the tender before the first meeting
Corporate travel is bought by procurement teams and office managers who are comparing agencies on service levels, technology and duty of care, usually before anyone picks up the phone.
Gilpin competes against multinational travel management companies, so the site has to make the case for an independent New Zealand agency: senior people who stay, an after-hours service that answers, and the same booking and reporting technology the big players use.
The brief covered four divisions with different audiences, from a corporate travel manager to someone booking a family holiday, without the site reading like four businesses stapled together.
Four divisions, one structure Corporate travel management, event management, incentives and rewards, and private leisure travel each get their own page, framed the same way so the group reads as one business.
By the numbers
Thirty years of corporate travel
Feature
The technology section exists because it is a tender question. Rather than claiming to be modern, the site names the platforms, explains what each one does for the client, and links straight through to the login a client uses every day.
- Serko Zeno online booking tool with direct client login
- Tramada and Travelport platform explanations
- EventsAir for the events division
- Mobile app and traveller risk management
- Reporting and analytics for travel programme reviews
- Anti-bribery policy published for procurement teams
People sell the service
The team page as a sales tool
In an industry where consultants move constantly, longevity is the pitch.
Executive profiles carry career history, mentoring and management background alongside the personal detail that makes a consultant easy to talk to, which is exactly how the relationship starts.
The award record backs it up: consultant and manager awards across successive years, plus Best Corporate Travel Agency in the single location category, all listed by year rather than reduced to a badge.
02 — The process
How we got there
- 01
Mapping four audiences
Corporate, events, incentives and leisure were mapped as separate journeys sharing one brand and one contact system.
- 02
Design that reads senior
A calm, photographic interface with strong section navigation, built to be read by a procurement team as easily as by a traveller.
- 03
Credential content
Awards, technology platforms, global partners and team profiles were structured as content records so the team can keep them current.
- 04
Testimonials and resources
Client quotes, FAQs and travel resources are published from the CMS and surface throughout the site.
- 05
Launch and handover
The team maintains team profiles, awards and testimonials themselves, with enquiry forms feeding the office directly.
Named people, real history Every executive profile carries their years in the industry and how they got there, which is what a corporate client is actually buying.
03 — The outcome
An independent agency that presents like a global one
The site answers the tender questions before the meeting, and gives four divisions room to sell without competing.
Enquiries arrive with the division already identified, and clients log straight into their booking tool from the site they already know.
The award record, team profiles and technology detail are all maintained in-house, so the credentials stay current between pitches.
Ready for a website like this?
Let's build the next one together
Design, build, content and search, handled by one Auckland team.
