Social Media & META Advertising
Stop burning money on ads that nobody clicks.
You've tried social media ads before.
Here's why they didn't work.
"We boosted a few posts and got likes, but zero sales"
Boosting posts is not a strategy. It's flushing money into the algorithm with no targeting, no funnel, and no way to track what actually drove a sale. Most NZ businesses start here and give up thinking Meta ads "don't work."
"Our agency runs the ads, but they can't fix the website"
Your Meta agency sends traffic to a homepage that wasn't designed for conversions. The disconnect is massive. They blame the website, your web developer blames the ads, and you keep paying both while nothing changes.
"The creative looks like every other ad in the feed"
Stock images. Static Canva templates. The same blue-and-white corporate look everyone scrolls past. People stop for real faces, real stories, and content that actually looks like it belongs in their feed, not in a brochure.
Ads people actually stop scrolling for.
Most social media agencies outsource creative or hand you a Canva template. We produce scroll-stopping video, graphic design, and even AI-powered digital avatars so your adverts stand head and shoulders above your competitors.
Video production
Short-form video ads that feel native to the feed. We script, shoot, and edit content designed to hook in the first 3 seconds and drive action. UGC-style, avatar talking heads, product demos, whatever converts.
Graphic design
Scroll-stopping static and carousel ads designed by real designers, not templates. Every visual is crafted to match your brand while standing out in a crowded feed. Because Canva adverts don't cut it.
Digital avatars
Not ready to be on camera? We create realistic AI-powered digital avatars of real people. Your brand gets a face, a voice, and a personality in every ad, without the cost or logistics of traditional video shoots.
Seamless integration. Zero gaps.
Most social media agencies can only do half the job. They run ads, but they can't build the landing page. We coordinate everything under one roof, ensuring your ads and landing pages work perfectly together.
We build your landing pages
Every ad campaign deserves a custom landing page, not your homepage. We design and build conversion-focused pages on your own website, so traffic lands exactly where it should.
Creative + strategy under one roof
Your ad creative, campaign strategy, and landing pages are all handled by the same team. No miscommunication, no finger-pointing, no gaps between what the ad promises and what the page delivers.
Real faces beat stock photos
Audiences are trained to scroll past anything that looks like an ad. We put real faces in your campaigns, whether that is your team, your customers, or a custom-built digital avatar that represents your brand.
Pixel-perfect tracking
Meta Pixel, Conversions API, custom events, UTM tagging, GA4 integration. We set up the measurement stack so you know exactly which ad drove which sale. No guessing, no vanity metrics.
Monthly optimisation,
not "set and forget"
We monitor performance weekly, test new creative, kill underperformers, scale winners, and report back to you monthly with numbers that actually mean something. Your campaigns get better every month.
24+ years of digital expertise
We've been building digital solutions since 2002. That depth of experience in web, UX, SEO, and eCommerce makes our ad campaigns sharper, our landing pages tighter, and our results more sustainable.
From creative to scale, in six steps.
A structured process that turns ad spend into measurable revenue. No black boxes, no jargon, just clear results you can track.
Creative production
Great ads need great creative. We produce scroll-stopping ad content tailored to your brand and audience — from polished static graphics and carousel designs, to fully custom digital avatars that put a face to your business. The creative approach varies widely depending on what works for your market, and we scope it to match.
Audit & strategy
We review your current setup (or start from scratch), analyse your audience, research your competitors, and map a campaign architecture designed to reach your specific goals.
Tracking & infrastructure
We configure your Meta Business Manager, install the Pixel and Conversions API, set up custom events, and connect everything to your analytics. Measurement first, always.
Launch & build landing pages
Campaigns go live with custom landing pages built on your website. Not a generic form. Not your homepage. A purpose-built page designed to convert the traffic your ads send.
Optimise, scale, report
We monitor daily, optimise weekly, and report monthly. Kill what is not working. Scale what is. Test new creative. Your campaigns improve every month, and you always know where your money went.
Included in every engagement.
No hidden extras. No "Phase 2" surprises. This is what comes standard when you work with Fuel on social media advertising, whether you are spending $1,000/month or $10,000.
- Full Meta Business Manager setup & configuration
- Meta Pixel & Conversions API installation
- Custom conversion event tracking
- Audience research & segmentation
- Campaign architecture & ad set structure
- Custom ad creative (video, static, carousel)
- Ad copywriting for every placement
- Custom landing page design & build
- A/B testing of creative & audiences
- Weekly monitoring & optimisation
- Monthly performance reporting
- Ongoing strategy calls
Transparent pricing. No lock-in contracts.
Meta campaigns need time and data to perform properly. We require a minimum 3-month engagement to give the algorithm enough runway, rolling monthly after that. No long lock-ins, just enough time to get real results.
One-Time Setup
Everything you need to launch properly. The lower end covers a single straightforward campaign; the upper end is for complex multi-campaign builds.
- Business Manager configuration
- Pixel & conversion tracking setup
- Audience research & mapping
- Campaign architecture & structure
- Initial creative production
- Landing page design & build
- Launch setup & QA
Monthly Management
Continuous optimisation so your campaigns get better every month. Lower end for one core campaign, higher for more complex structures.
- Weekly monitoring & optimisation
- Creative testing & refresh
- Audience expansion & refinement
- Landing page updates as needed
- Monthly performance report
- Strategy call each month
- Scaling recommendations
Ad spend is separate and paid directly to Meta. We recommend a minimum of $500/month in ad spend for meaningful results, but we will advise on the right budget for your goals during the strategy session.
Brands we have worked with
Ready to stop guessing and
start getting customers?
Book a free strategy session. We will review your current setup, identify the biggest opportunities, and map out a campaign plan, no obligation.
