Why Fuel Design

Since 2002.
You're in good hands.

Are you tired of templated websites, and need something that actually performs online? Is your business ready to take the next step?

Fuel is an Auckland web design company specialising in boutique custom web design solutions and powerful eCommerce (online shop) websites. Our in-house team has helped Fuel hundreds of businesses just like yours.

Below are some of the things that make Fuel different from the rest...

Beautifully Custom Crafted Designs & Website Packages to suit your budget.

We specialise in Custom designed websites - no templates allowed! But we also have amazing website packages if you have budget constraints, or just want to embellish your website  at a later date.

Custom Website Design Auckland and Website Packages
Web Design since 2002

100% New Zealand owned and operated since 2002!

Over the past 19+ years of building websites, the Fuel team realised it's important to specialise in what we do best and deliver a solution that businesses need to grow online sales, increase exposure and enhance their digital identity. We are 100% NZ owned and operated (unlike other 'Kiwi' web designers)  and we have helped hundreds of businesses just like yours in New Zealand and overseas to grow their businesses online.  Since 2002!

Designed for humans,
built for Google.

We pride ourselves on our 'On-Build' Search Engine Optimisation. This is a huge step that is often missed in the market today. This creates the foundations of good SEO and without this you could have to spend a fortune to boost or fix your website in search engines such as Google.

Google Friendly Website Design
Web Design by Fuel

100% designed and developed by our in-house team at Fuel, not outsourced.

As NZ web design and development agencies move more into outsourcing their work, Fuel has moved in the opposite direction. All our designers, developers and project management is done in-house. This means more control, better communication, better relationships and a far better result for your business.

We use only the very best Content Management Systems (CMS).

There are hundreds of website Content Management Systems (CMS) to control your website content, products, customers, etc in the market today. Each system has it's advantages and disadvantages. We have spent years finding only the very best website systems to build your website in. Talk to us today about the benefits of each system and which CMS is right for your business.

Preferred Fuel Platforms Preferred Fuel Platforms
Website Design Platforms
Web Design Support

Support & maintenance is a priority.

As your business needs evolve to meet the changing market dynamics, so must your online strategy. With this in mind, Fuel aims to develop long-term relationships with our clients. Whether it's day-to-day support, or a significant refresh of your website, Fuel have the processes in place to take care of your needs.

Systems, processes and good communication are the key to creating a website that truly performs

A detailed assessment of your goals and expectations will be the start of your digital journey, followed by a detailed WORKSHOP creating sitemaps, visual design direction and to finalise functionality and any integration requirements. We set everyone up in our online communication and file management platform (TeamWork) to ensure good communication and where everything can be managed, and that's just the start.

The Fuel process The Fuel process
Our Website Design Process

Our Story

Over the past 19+ years of building websites, the Fuel team realised it's important to specialise in what we do best and deliver a solution that businesses need to grow online sales, increase exposure and enhance their digital identity. Find out more about our origins and how we became one of Auckland leading Website Design Agencies.

Our Story Our Story

Fuel's 80% plus
Google Insights Guarantee!

Google has changed it's algorithm and it's creating huge waves in the Search Engine rankings. Most websites we see barely break 50/100 in Google Insights and this can heavily affect your rankings.

We guarantee at least 80% for your Core Web Vitals in both mobile and desktop (mobile being the most important now that Google is 'mobile-first').

Fuel's Google Insights Guarantee Fuel's Google Insights Guarantee

African Books Collective commissioned fuel to refresh the design of our international online bookstore. They came back to us very quickly with a design which perfectly fit our brief and worked well with our existing developer. We were so impressed we returned to Fuel when we launched a second book promotional site: readafricanbooks.com this time using Fuel for both the development and design of this evolving site. Jason and the team know their stuff and I am sure we will be back for more as the site progresses!AFRICAN BOOKS COLLECTIVE


Brands we have worked with

Harker Herbals Snowberry Fuji Film Sheepworld Living Big in a Tiny House Farmgard Media Council Matisse SPQ Acero Deloitte Hoppers Ash Air SP Insurance Waterware Eauroclass Allproof Unison Ara NZ Professional Firefighters Union

Let's Talk

Create. Build. Connect.
Fuel your business online

Website Design Auckland