An online store that is easier to buy from, and easier to run.
Custom ecommerce for retail and trade: clear product pages, a smooth mobile checkout, trade pricing and the integrations your business runs on, with AI help built into the admin.
Discuss my ecommerce projectWe call back within one business day. Free 30 minute strategy session, no obligation.

- Retail and trade (B2B) stores
- Xero, MYOB and other integrations
Why Fuel
What you get
Easier to buy from
Products organised the way your customers search for them, with clear product pages and a checkout that works on a phone.
Built for trade too
Trade logins with their own pricing, order history and reordering, from the same catalogue as your retail store.
Connected to your systems
Orders, stock and customers flowing to tools like Xero, MYOB AccountRight and GoSweetSpot, scoped to what your business needs.
Built-in AI
Ask your store questions in plain English
Oncord's AI assistant sits inside your store admin. For example:
The AI assistant works inside your website admin, not on your public site. It asks before bigger changes, and edits in the page editor can be undone. We will show it to you on your strategy call.
Proof
Stores we have built
Ash Air
A technical catalogue and a trade shop on one website the client runs themselves.
View case study
Apicare
Moved off a tired store onto a custom build, with retail, wholesale and loyalty in one platform.
View case studySyba Signs
Three thousand products, three regional storefronts and school accounts, from one catalogue.
View case study"I would highly recommend them if you are looking for a quality e-commerce website that ticks all the boxes."Poppy Lane
How it works
Three simple steps
Tell us what you need
Two minutes on the form below. Your website address helps if you have one.
Free 30 minute strategy session
We call back within one business day, usually the person who would run your project.
A fixed-price written proposal
You know the price before anything starts. No obligation.
Start here
Tell us about your store
A few details help us come to the call with useful ideas, not a sales script.
Prefer to talk? Call 0800 FUEL ME.
Your details
Questions
Good to know
How long does an online store take?
Ecommerce builds take at least 8 weeks, depending on how your product and customer data is structured and how ready it is for a clean import. You get a dated schedule at kickoff.
Can you connect it to Xero or MYOB?
Yes. We build integrations with Xero, MYOB AccountRight, GoSweetSpot and other systems. We scope exactly what needs to sync on the strategy call.
Can I manage products myself?
Yes. You change products, prices and pages yourself, and we train your team. The AI assistant can help with bulk updates and product descriptions.
Let's make your store easier to buy from.
Talk to Fuel's Auckland team. Designing and building websites since 2002.
Discuss my ecommerce project
