Design. Development. Ecommerce. Marketing. SEO. AI-Experts. Branding.

eCommerce Websites Auckland

Sell. Scale. Automate.

Your online store should be
your hardest-working employee.

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24+ Years Building Online Stores
B2C + B2B eCommerce Specialists
100% In-House NZ Team
All-in-One No Plugins Required
Award-Winning Xero App of the Year 2025

Sound familiar?

Your online store is leaving money on the table.

Most eCommerce businesses we talk to are dealing with at least one of these. Some are dealing with all three.

Visitors browse, but don't buy.

Your store gets traffic, but conversion rates are stuck below 1%. Slow load times, clunky checkout, and a design that doesn't build trust are silently sending customers to your competitors.

You're juggling 10 tools that don't talk to each other.

Shopify for the store. Mailchimp for emails. A separate CRM. Another app for reviews. One for loyalty. Nothing syncs. You're paying $200+/month in plugins and still copying data between spreadsheets.

Your store wasn't built for NZ business.

Generic global platforms don't understand GST, NZ/AU shipping zones, local payment gateways, or Xero integration. You're working around your platform instead of with it.

What if it just worked?

Imagine an online store that actually runs your business.

A customer places an order at 2am. The payment clears, the invoice syncs to Xero, the shipping label generates, a confirmation email goes out, and their loyalty points update. You wake up to a dashboard showing exactly what happened. No manual steps. No plugins breaking overnight. No duct tape.

Orders flow straight to your accounting software

Xero, MYOB, or QuickBooks — synced automatically, no double entry.

Abandoned carts recover themselves

Automated email sequences bring customers back before you even know they left.

Your CRM knows every customer

Purchase history, lifetime value, last order date — all in one place, no extra subscription.

Repeat customers are rewarded automatically

Built-in loyalty programme turns one-time buyers into regulars — no third-party app.

Your site loads fast, on every device

80%+ Google PageSpeed Insights — guaranteed, not aspirational.

You actually understand your data

Built-in analytics plus Google Analytics setup — know what's working and what's not.

Book a free strategy session

Built in, not bolted on

Everything your store needs. One platform. Zero plugins.

Every feature works together natively. No compatibility issues, no plugin updates breaking your checkout at midnight, no per-app monthly fees stacking up.

CRM

Built-in Customer CRM

Every customer's purchase history, contact details, order frequency, and lifetime value — in one place. Segment your database and target the right people at the right time.

Marketing

Email Marketing & Automations

Welcome sequences, abandoned cart recovery, post-purchase follow-ups, re-engagement campaigns. All triggered automatically from customer behaviour — no Mailchimp needed.

Accounting

Xero, MYOB & QuickBooks Integration

Orders, invoices, and payments sync directly to your accounting software. No CSV exports, no manual reconciliation. Your books stay accurate in real time.

Shipping

Advanced NZ & AU Shipping

Real-time rates from NZ Post, CourierPost, GoSweetSpot, and Australia Post. Weight-based, zone-based, free-shipping thresholds — configured for how NZ and AU businesses actually ship.

Payments

Stripe, PayPal & Afterpay

Accept payments via Stripe, PayPal, Afterpay, eWay, and POS — all built in. No third-party gateway plugins, no extra monthly fees. Abandoned cart recovery included.

Analytics

Analytics That Actually Help

Built-in store analytics plus full Google Analytics and conversion tracking setup. Know which products sell, where traffic comes from, and what's driving revenue — with our PageSpeed guarantee keeping scores above 80%.

Two markets, one team

B2C retail. B2B wholesale. We build both.

Every eCommerce business is different. Whether you're selling directly to consumers or supplying other businesses at scale, we design and develop stores tailored to how your customers actually buy.

B2C Retail

Built to convert browsers into buyers.

  • Conversion-optimised product pages and checkout
  • Loyalty programmes that drive repeat purchases
  • Abandoned cart recovery and email automation
  • Social proof, reviews, and trust signals
  • Gift cards, discount codes, and promotions
  • Mobile-first design for on-the-go shoppers
B2B Wholesale

Built for efficiency at scale.

  • Tiered pricing and volume discounts
  • Trade-only access and account-based ordering
  • Quick reorder forms for repeat purchases
  • Xero/MYOB integration for automated invoicing
  • Custom catalogues per customer group
  • Bulk import/export and inventory management

The real cost of "cheap"

Your eCommerce platform should simplify your business, not complicate it.

Plugin-dependent platforms look affordable on paper. Then you add up the app fees, the compatibility issues, and the hours you spend holding it all together.

 
Fuel eCommerce
Plugin-Dependent Platforms
Built-in CRM
Native
Separate app ($20-50/mo)
Email marketing
Built in
Mailchimp/Klaviyo ($30-150/mo)
Customer automations
Built in
Third-party + Zapier ($50+/mo)
Loyalty programme
Native app
Smile.io/Yotpo ($50-200/mo)
Accounting integration
Xero/MYOB native
Connector app ($15-30/mo)
NZ/AU shipping rates
Built for this market
Generic / US-centric defaults
Full website + blog + CMS
Included
~ Limited or separate
Bespoke custom development
Fully flexible
Theme/plugin limitations
Google PageSpeed guarantee
80%+ guaranteed
Plugin bloat kills performance
Typical monthly app/plugin cost
$0
$200-500+/mo

Recently launched

See what a Fuel eCommerce store looks like.

Apicare NZ — a feature-rich B2C store with integrated loyalty programme, advanced product management, and automated customer journeys. Built on Oncord, winner of the 2025 Xero NZ Small Business App of the Year.

Healing honey skin care since 1993

Full B2C eCommerce store Loyalty rewards programme Customer automations Advanced product management
Visit the live store →
eCommerce Loyalty Programme Customer Automations Xero Integration Advanced Shipping Google Analytics SEO Optimised Mobile-First

Turn one-time buyers into lifetime customers.

Our native loyalty rewards programme plugs directly into your store. Customers earn points on every purchase and redeem them at checkout — automatically. No third-party SaaS fees, no per-transaction charges.

Learn about Fuel Loyalty Rewards →

More than an eCommerce agency

We don't just build your store. We help fuel your entire business online.

Most agencies hand you a website and disappear. We stay and help you grow — with the same team, under one roof.

SEO & Google Ads

Get found by people actively searching for your products.

Social Media

Consistent, on-brand content that builds audiences and drives sales.

Photography & Video

Product photography and video content that makes your store look world-class.

Branding & Design

Logos, packaging, and brand identity that makes your products stand out.

How we work

From first conversation to first sale.

Every project starts with understanding your business. Not a template. Not a theme. A strategy built around what you sell, who you sell to, and how you want to grow.

01

Strategy & Scope

We learn your business, your customers, and your goals. Then we map out the store architecture, integrations, and launch plan.

02

Design & Build

Bespoke design, mobile-first development, integration setup, product migration, and thorough testing. You see progress every step of the way.

03

Launch & Grow

Go live with confidence. We handle training, SEO, analytics setup, and ongoing support. Then we help you scale with marketing, content, and continuous improvement.

Investment guide

An investment in infrastructure that pays for itself.

Every store is scoped individually. These ranges give you a ballpark — your strategy session will give you a clear, no-surprises proposal.

Launch
$8k – $15k

A clean, conversion-ready store with core integrations and training. Ideal for businesses launching online or replacing an underperforming platform.

  • Custom design and mobile-first build
  • Product setup and migration
  • Payment gateway and shipping
  • Google Analytics and SEO setup
  • CMS training
Scale
$40k – $150k+

Complex, enterprise-grade eCommerce with B2B portals, custom functionality, and advanced business logic. For established businesses with serious ambitions.

  • Everything in Grow, plus:
  • B2B wholesale portal and tiered pricing
  • Custom dashboards and reporting
  • Third-party API integrations
  • Subscription and recurring billing
  • Dedicated project manager
Book a free strategy session

No obligation. No hard sell. Just a conversation about what's possible.

Common questions

Still weighing it up? We get it.

How much does a custom eCommerce website cost?

Our eCommerce solutions typically start from $8,000 for a launch-ready store and scale up depending on complexity, integrations, and custom functionality. Complex B2B platforms with wholesale portals and deep integrations can range from $30k to $150k+. We scope every project individually after a free strategy session — you'll get a clear proposal with no surprises.

Can you migrate my existing online store?

Yes. We regularly migrate stores from Shopify, WooCommerce, Magento, and other platforms. We handle product data, customer accounts, order history, SEO redirects, and design — with zero downtime and our 80%+ PageSpeed guarantee on the new build.

Do you build B2B and wholesale eCommerce stores?

Absolutely. B2B is one of our specialities. We build wholesale portals with tiered pricing, trade-only access, quick reorder forms, account-based ordering, and integrations with Xero, MYOB, and inventory systems. Our platform is flexible enough to handle dual B2C/B2B storefronts on a single site.

What integrations do you support?

We integrate with Xero, MYOB, QuickBooks, GoSweetSpot, NZ Post, Australia Post, Stripe, Windcave, eWAY, PayPal, Afterpay, and many more. If your business uses it, we can almost certainly connect it. Custom API integrations are also available for unique requirements.

How is this different from Shopify or WooCommerce?

Unlike Shopify or WooCommerce, our platform includes CRM, email marketing, customer automations, loyalty programmes, and analytics natively — no plugins, no monthly app fees, no compatibility issues. You get a bespoke store designed specifically for your business by NZ developers who understand the local market, with NZ and AU-focused shipping and payment features built in.

Do you help with marketing after the site is built?

Absolutely. Most of our eCommerce clients work with us on an ongoing basis. We offer SEO, Google Ads, social media marketing, email campaigns, photography, videography, and content creation. One team, one strategy — no juggling multiple agencies.

How long does it take to build an eCommerce website?

A typical launch-tier store takes 6–10 weeks from kickoff. More complex builds with B2B portals, custom integrations, and large product catalogues can take 12–20 weeks. We'll give you a clear timeline in your strategy session.

Let's talk

Ready to upgrade your online store?

Book a free strategy session with our eCommerce team. We'll review your current setup, discuss what's possible, and give you an honest recommendation — even if that means we're not the right fit.

Free, no-obligation session
Speak directly with our team
Clear proposal within days
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