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12 things that break B2B online ordering
A practical checklist for New Zealand trade suppliers, wholesalers and distributors putting their catalogue online. The twelve problems we see stall trade ecommerce projects, what good looks like for each one, and a quick check you can run on your own business today.
Send me the checklist
You get the PDF on the next page, straight away. No list, no drip sequence.
What is in it
Most trade suppliers who try online ordering do not fail on the design. They fail on the plumbing. Pricing, stock, units of measure, account terms, freight and internal ownership. Each of the twelve points covers where it breaks, what good looks like, and a question you can answer in a minute.
- Customer-specific pricing is not in the site
- The whole catalogue sits behind a login
- Product data never syncs with the ERP
- Stock availability is missing or dishonest
- Units of measure and pack quantities are wrong
- Search does not work the way trade customers search
- There is no fast way to reorder
- Account customers cannot buy on their terms
- Freight rules are too simple for what you ship
- One login per company, no roles
- No path between a quote and an order
- Nobody inside the business owns it
Who wrote it
Fuel Design is an Auckland web and ecommerce agency. We have been building online stores and trade ordering portals for New Zealand businesses since 2002, including suppliers with large, awkward catalogues, account customers on terms and pricing that changes per customer. The checklist is what we have learned doing it, written for people weighing up whether to start.
If you would rather just talk it through, get in touch. Half an hour, no charge, and we will tell you honestly which of the twelve are real problems for you.
