Think of a Marketing Automation as a series of events that are sequentially triggered to create steps towards a desired goal. These are often created to nurture a customer and create ‘Customer Journeys’ that incentivise the customers loyalty to your brand.
Most involved in the world of digital marketing and web design are probably aware of the announcement that Google made last year in May, regarding the coming addition of the new Page Experience Signal.
Have you ever considered the advantages of a professionally developed and managed online shop from industry experts with years of experience, over the numerous DIY 'solutions' on the market today?
If you want to sell from a WordPress website, you will most likely be adding the WooCommerce plugin (although there are others plugins
available also).
But, just because WordPress + WooCommerce is commonly used, does it mean it is the best option for your business to sell
online?
Well, let’s find out. Today, we will have a squizz at WooCommerce to see how it stacks up against other eCommerce options on the market.
How many times have you clicked away from a website because it is taking FOREVER to load? Probably more than once!
There are a lot of components that make up an online business. Of course, one of the main parts is your eCommerce website. But, it does not stop there. You also have your marketing, communications, client experience, loyalty programs, stock management and so much more.
A good website integration can save many hours of administration, saving your business time and money. We have complex integrations for Xero, MYOB AccountRight Live, simPRO, Cliniko and more.
Does your website look professional, generate leads for your business, and give people a place to find you online? That’s a great start, but could your 'Brochure Website' be doing a lot more for your business?
You're selling things online, so all you need is a website with an online store? Well, not exactly.
The Customer Journey is not about a trip. The “Customer Journey” actually refers to the complete experience that a customer has with your brand. It is not one stand alone event, but includes all of the various interactions or touch points that they have with your business, online and offline, throughout each stage of your customer service process.
The loyalty programme is a huge part of modern business marketing. A loyalty programme often provides discounts and special offers to customers, in exchange for data tracking and extra sales for the vendor. But such programmes are not the complete solution for encouraging loyalty from your clients and customers.
What is your reaction when you land on a website and the content is cringe-worthy? It is safe to say that you don’t stick around for too long?
