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Website and eCommerce growth guidelines, online consumer behaviour and the latest Customer Experience trends. Stay tuned for articles that will strengthen your online strategy and Fuel your business online.

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The Advantages of a Professionally Made Online Store vs a DIY Online Store

The Advantages of a Professionally Made Online Store vs a DIY Online Store

Have you ever considered the advantages of a professionally developed and managed online shop from industry experts with years of experience, over the numerous DIY 'solutions' on the market today?
 The Google Page Experience signal: Is your website is ready for the changes?

The Google Page Experience signal: Is your website is ready for the changes?

Most involved in the world of digital marketing and web design are probably aware of the announcement that Google made last year in May, regarding the coming addition of the new Page Experience Signal.
 WordPress plus WooCommerce - Is it the right eCommerce solution for YOUR business?

WordPress plus WooCommerce - Is it the right eCommerce solution for YOUR business?

If you want to sell from a WordPress website, you will most likely be adding the WooCommerce plugin (although there are others plugins available also).

But, just because WordPress + WooCommerce is commonly used, does it mean it is the best option for your business to sell online?

Well, let’s find out. Today, we will have a squizz at WooCommerce to see how it stacks up against other eCommerce options on the market.
 PageSpeed Insights – How important is a good performance score for your website?

PageSpeed Insights – How important is a good performance score for your website?

How many times have you clicked away from a website because it is taking FOREVER to load? Probably more than once!
 'Untangling The Web' of Your Online Business

'Untangling The Web' of Your Online Business

There are a lot of components that make up an online business. Of course, one of the main parts is your eCommerce website. But, it does not stop there. You also have your marketing, communications, client experience, loyalty programs, stock management and so much more.
 Website Integration

Website Integration

A good website integration can save many hours of administration, saving your business time and money. We have complex integrations for Xero, MYOB AccountRight Live, simPRO, Cliniko and more.
 Could Your Brochure Website be Doing More for Your Business?

Could Your Brochure Website be Doing More for Your Business?

Does your website look professional, generate leads for your business, and give people a place to find you online? That’s a great start, but could your 'Brochure Website' be doing a lot more for your business?
 B2C vs B2B eCommerce

B2C vs B2B eCommerce

You're selling things online, so all you need is a website with an online store? Well, not exactly.
 How Improving Your Customer Journey Can Increase Your Sales

How Improving Your Customer Journey Can Increase Your Sales

The Customer Journey is not about a trip. The “Customer Journey” actually refers to the complete experience that a customer has with your brand. It is not one stand alone event, but includes all of the various interactions or touch points that they have with your business, online and offline, throughout each stage of your customer service process. 
 True Brand Loyalty Is More Than Just A Loyalty Programme

True Brand Loyalty Is More Than Just A Loyalty Programme

The loyalty programme is a huge part of modern business marketing. A loyalty programme often provides discounts and special offers to customers, in exchange for data tracking and extra sales for the vendor. But such programmes are not the complete solution for encouraging loyalty from your clients and customers.
 Why Great Website Content is so Important

Why Great Website Content is so Important

What is your reaction when you land on a website and the content is cringe-worthy? It is safe to say that you don’t stick around for too long?
 Is Your Website Prepared For Google Mobile First?

Is Your Website Prepared For Google Mobile First?

How many times have you closed a webpage because it is loading far too slowly? Probably many. These days we expect fast and efficient service from any website that we visit. We want quick answers to our questions, easy access to important information, an efficient checkout process and to be able to pay our bills online without a long load time. Well, Google has listened to these requests, and as of July 2018, Google Mobile First will come into effect.
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