Why Controlling Your Website is Crucial for Every Client

Why Controlling Your Website is Crucial for Every Client

In today's digitally-driven age, having a website is a necessity for businesses. However, it's not just about having a site; it's about controlling it. When it comes to owning and managing a website, autonomy is key.

  1. Empowerment and Independence: The primary advantage of having control over your website is the empowerment it provides. You should be able to update content, make necessary tweaks, or even perform more significant overhauls without constantly waiting on a third party.

  2. Cost-Efficiency: Relying on an external team for every small change can become expensive over time. By being able to handle minor updates yourself, you can save on costs in the long run.

  3. Timeliness: In an ever-changing business landscape, the ability to adapt quickly is essential. Whether it's updating a product, changing a service offering, or responding to current events, control ensures you can make swift changes when needed.

  4. Training: While some CMS (Content Management System) platforms might seem daunting at first, many are incredibly user-friendly once you understand their basics. By undergoing training sessions, you can learn to manage your site confidently, making you less dependent on external help.

  5. Stay Away from Overly Complex CMS: As a client, you don’t want a CMS that requires constant compilations and uploads. Such systems can be cumbersome and time-consuming. A good CMS should be straightforward, allowing you to make changes in real-time without unnecessary technical barriers.

  6. The Value of Expert Support: While it's essential to have control, it's equally vital to know when to seek expert help. An experienced digital agency can be invaluable in times of need. Whether you're looking to add new functionality, redesign parts of your site, or address complex technical issues, having experts by your side ensures your site remains at its best.

  7. Security: By maintaining control and partnering with a trusted digital agency, you can ensure that your website remains fast and secure. Digital agencies can provide regular updates, security patches, and backups to ensure that your online presence is protected from potential threats - and many good SaaS (Software as a Service) systems don't even require constant security updates as these are done by the central system.

  8. Customization: Your business is unique, and so should be your website. Having control ensures you can tailor your site to reflect your brand perfectly. And for those custom functionalities or designs beyond your expertise? That's where a digital agency steps in to bring your vision to life.

In conclusion, control over your website strikes a balance between independence and expert support. While it's important to have the autonomy to manage your site's day-to-day aspects, having an experienced digital agency to back you up ensures that your website remains efficient, secure, and aligned with your business goals. Invest in training and choose a user-friendly CMS, but never underestimate the importance of professional support when you need it most.

We see so many companies that don't have basic control of their own website, either because it is too complex to use, or it may need 'compiling' after any changes are made, or the client has never had adequate training and just doesn't feel comfortable loging in and making changes.

At FUEL we empower our customers to make website changes, create Email Campaigns and even complex Customer Journeys & Automations. Take control back - talk to FUEL today