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The Customer Journey is not about a trip. The “Customer Journey” actually refers to the complete experience that a customer has with your brand. It is not one stand alone event, but includes all of the various interactions or touch points that they have with your business, online and offline, throughout each stage of your customer service process.
 

The loyalty programme is a huge part of modern business marketing. A loyalty programme often provides discounts and special offers to customers, in exchange for data tracking and extra sales for the vendor. But such programmes are not the complete solution for encouraging loyalty from your clients and customers.

What is your reaction when you land on a website and the content is cringe-worthy? It is safe to say that you don’t stick around for too long?

You’ve tried a few 'Do-it-Yourself' (DIY) eCommerce website solutions, the site looks OK and it’s been relatively easy to add your products and/or services - but you’ve been online for a while now and feel like you could be doing better.

How many times have you closed a webpage because it is loading far too slowly? Probably many. These days we expect fast and efficient service from any website that we visit. We want quick answers to our questions, easy access to important information, an efficient checkout process and to be able to pay our bills online without a long load time. Well, Google has listened to these requests, and as of July 2018, Google Mobile First will come into effect.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or "organic" search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Without a good customer experience, people are unlikely to buy from your business. Here is how you can make every interaction count.

There are so many options for marketing your business in this modern digital world. So, why is blogging so essential to your marketing strategy? Let’s explore...

How do you remain in the game in 2018? You ask the experts! With the arrival of Amazon down under, the retail and eCommerce industry is set to see some significant changes. We’ve gathered a collection of the most likely predictions for 2018.

End of speculation: Amazon Australia launched their online retail service in Australia on Thursday 23rd of November 2017. What does this mean for your online store and how can you get ready? What will the impact be on the New Zealand eCommerce industry?

With over 15 years under our belt, we’ve seen them all. Find out below the most common mistakes in creating an online store, and our advice to help get you on the right track.

Understanding the importance of SEO is fundamental to an effective digital marketing strategy - here are the latest 2017 stats to prove it.

Better security for you and your customers, and future-proof for Google ranking updates. HTTPS is the future.

Graphic Designer vs. Web Designer: who should you hire to design your website?

As of April 21st 2015 Google released the Mobile Friendly Update, how is this affecting you?

Sell your Business Catalyst products on facebook in minutes.

The value of a targeted Sales Form over a Contact Us type form on your website.

Understanding the basics and how to quickly ensure your ranking is optimized.

What does Google's new release - Hummingbird - means for your ranking?

What's important for you to understand in order to secure a sleek display on Retina-ready devices.

This blog is part 3 from the serie discussing how to create, develop and maintain the digital profile for your brand.

This blog is part 2 from the serie discussing how to create, develop and maintain the digital profile for your brand.

This blog is part 1 from the serie discussing how to create, develop and maintain the digital profile for your brand.

Discover the shift in website design and why it's fundamental for your website to adapt to mobile devices.