Think of a Marketing Automation as a series of events that are sequentially triggered to create steps towards a desired goal. These are often created to nurture a customer and create ‘Customer Journeys’ that incentivise the customers loyalty to your brand.
Most involved in the world of digital marketing and web design are probably aware of the announcement that Google made last year in May, regarding the coming addition of the new Page Experience Signal.
Have you ever considered the advantages of a professionally developed and managed online shop from industry experts with years of experience, over the numerous DIY 'solutions' on the market today?
If you want to sell from a WordPress website, you will most likely be adding the WooCommerce plugin (although there are others plugins
But, just because WordPress + WooCommerce is commonly used, does it mean it is the best option for your business to sell online?
Well, let’s find out. Today, we will have a squizz at WooCommerce to see how it stacks up against other eCommerce options on the market.
How many times have you clicked away from a website because it is taking FOREVER to load? Probably more than once!
There are a lot of components that make up an online business. Of course, one of the main parts is your eCommerce website. But, it does not stop there. You also have your marketing, communications, client experience, loyalty programs, stock management and so much more.
A good website integration can save many hours of administration, saving your business time and money. We have complex integrations for Xero, MYOB AccountRight Live, simPRO, Cliniko and more.
Does your website look professional, generate leads for your business, and give people a place to find you online? That’s a great start, but could your 'Brochure Website' be doing a lot more for your business?
You're selling things online, so all you need is a website with an online store? Well, not exactly.
The Customer Journey is not about a trip. The “Customer Journey” actually refers to the complete experience that a customer has with your brand. It is not one stand alone event, but includes all of the various interactions or touch points that they have with your business, online and offline, throughout each stage of your customer service process.
The loyalty programme is a huge part of modern business marketing. A loyalty programme often provides discounts and special offers to customers, in exchange for data tracking and extra sales for the vendor. But such programmes are not the complete solution for encouraging loyalty from your clients and customers.
What is your reaction when you land on a website and the content is cringe-worthy? It is safe to say that you don’t stick around for too long?
How many times have you closed a webpage because it is loading far too slowly? Probably many. These days we expect fast and efficient service from any website that we visit. We want quick answers to our questions, easy access to important information, an efficient checkout process and to be able to pay our bills online without a long load time. Well, Google has listened to these requests, and as of July 2018, Google Mobile First will come into effect.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or "organic" search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Without a good customer experience, people are unlikely to buy from your business. Here is how you can make every interaction count.
You’ve tried a few 'Do-it-Yourself' (DIY) eCommerce website solutions, the site looks OK and it’s been relatively easy to add your products and/or services - but you’ve been online for a while now and feel like you could be doing better.
There are so many options for marketing your business in this modern digital world. So, why is blogging so essential to your marketing strategy?
How do you remain in the game in 2018? You ask the experts! With the arrival of Amazon down under, the retail and eCommerce industry is set to see some significant changes. We’ve gathered a collection of the most likely predictions for 2018.
End of speculation: Amazon Australia launched their online retail service in Australia on Thursday 23rd of November 2017. What does this mean for your online store and how can you get ready? What will the impact be on the New Zealand eCommerce industry?
With over 15 years under our belt, we’ve seen them all. Find out below the most common mistakes in creating an online store, and our advice to help get you on the right track.
Understanding the importance of SEO is fundamental to an effective digital marketing strategy - here are the latest 2017 stats to prove it.
Hypertext Transfer Protocol Secure (HTTPS) uses separate protocol layers called TLS (Transport Layer Security) to help prevent intruders from tampering with communications between your website and your users' browser. Currently, the majority of websites still use HTTP. You will know by the absence of the little ‘padlock’ icon in the browser's address bar (or elsewhere in the browser).
Graphic Designer vs. Web Designer: who should you hire to design your website?
As of April 21st 2015 Google released the Mobile Friendly Update, how is this affecting you?