Auckland website design & eCommerce website specialists

Your expectations. Our promise.

Create. Build. Connect. Fuel your business online

Why partner with Fuel.

Fuel is an Auckland based website design agency specialising in custom eCommerce and website solutions since 2002. Our in-house team has built hundreds of websites with the Fuel ethos - functional beauty through custom designs with a seamless customer experience.

We create online businesses, not just websites.

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Number one reason why our clients trust us - fully custom-made websites. Our hand-coded websites are designed to embody your company’s vision and mirror its culture. With elegance and functionality, we will create designs that will engage your audience’s active attention. Each brand is different and deserves a unique approach.

Thinking creative


Each design we produce reflects the unique character and personality of our clients’ brand. We’re not trying to bring up the sales pitch here - but a clean, unique and professional design is our amongst the top reasons our clients select us. Our innovative minds have the skills to create digital designs that will capture visitors, and convert visitors into customers.

Thinking in front of desktops.


We’ve made it to the top of Google organic ranking thanks to the experience we’ve forged over the last 15 years. Our experience has also helped us to develop a strong and reliable network of experts in our industry. Partnering with Fuel also opens doors to a digital ecosystem - a strong and reliable network of experts that will enhance your online presence and increase your sales.

Writing on white board


We pride ourselves on our understanding of the customer ‘usability experience' - the art of making a goal intuitive, we call it "functional design". Our skills enable us to build professional and stunning designs that capture the attention of the audience and lead them to your desired goals.

Multi desktop screens


Our websites are completely hand-coded to the latest W3C Web Standards and ‘Best Practice Web Design' principles. Following stringent Web Standards allows more control, better accessibility, faster loading websites and most importantly: better ‘organic' ranking with search engines. We feel it is a very important aspect of any websites - and so does Google.

Meeting around a table


Our team of designers, developers and managers are all in-house, not outsourced overseas. We believe in creating local jobs for local people and feel this is important in ensuring front to back control of your website design & development.

Board with web design process.


Let us show you instead of telling you - check out our portfolio to feel and understand why we claim to be different.

  • We build fully responsive and custom-made websites.
  • We hand-code each page, each web app to the latest W3C Web Standards.
  • We’re after long-term relationships and personalised customer experiences.
  • We’ve built a reliable network of experts in the online industry since 2002.
  • We mentor our clients in the digital world to help them succeed online.

  • A detailed approach.

    Where elegance meets functionality. Fuel helps grow your online business with a unique blend of design, information and technology to suit your needs, follow your vision and reach your goals. A detailed assessment of your goals and expectations will be the start of your journey, followed by sitemaps, keyword discovery, wireframes, graphic design and content creation - well before any development is undertaken.

    Brainstorming and communication is what we’re good at and we will work with you to get your website the attention it deserves.

    Here is an overview of our process.


    Discovery Meeting
    Needs Analysis
    Detailed Proposal

    Share your requirements and online goals, and we’ll assess your needs to create a detailed fixed-price proposal with additional options for you to select.


    Kick-Off Meeting
    Custom Design
    Collaboration Process

    Let's create a tailor made design that's intuitive for your visitors. Together we will focus on creating "functional elegance", a website that speaks directly to your target audience(s).


    In-House Development
    Content Loading
    Testing & Review

    Hand-coded and custom-built with the latest web technologies. Let us build a mobile friendly website that truly reflects your vision and unique brand.


    Pre-Launch Optimisation
    Final Training

    This is it, you're about to launch your new website. You will be trained on how to successfully manage your new website.


    Post-Launch Review
    SEO & Campaigns
    Ongoing Enhancements

    Based on your pre-launch training and selected support option, you are now empowered to control and update your website. We are always here to help Fuel your business online..

    Create. Build. Connect.
    Fuel your business online.
    Request a quote.

    Fuel Design created a new website for us, and we are very impressed with it. It is far better than we expected. Jason & Stephen are very helpful and are always there when you need them.The booking system they created for our website is very useful and it was worth it. I will definitely use them again for my other lodges.

    Freemans Backpackers
    call Call 0800 Fuel Me