Auckland website design & eCommerce website specialists

Your vision. Our potential.

Create. Build. Connect. Fuel your business online

Why partner with Fuel.

Fuel is an Auckland based website design agency specialising in custom eCommerce and website solutions since 2002. Our in-house team has built hundreds of websites with the Fuel ethos - functional beauty through custom designs with a seamless customer experience.

We create online businesses, not just websites.



Where elegance meets functionality. Fuel helps grow your online business with a unique blend of design, information and technology to suit your needs, follow your vision and reach your goals. A detailed assessment of your goals and expectations will be the start of your journey, followed by sitemaps, keyword discovery, wireframes, graphic design and content creation - well before any development is undertaken.

Brainstorming and communication is what we’re good at and we will work with you to get your website the attention it deserves.



A burning passion behind the scene. We Fuel your project with innovation, creativity, a customer centric approach and our forward thinking mentality.

With you as a co-creator, you’ll be taken on board to build the end product worthy of your brand.



It takes more than luck to become one of Auckland’s leading web design agencies, and our experience (since 2002) is one of the reasons we attain the results we achieve for our clientele.

We have learnt that communication really is the key and our proficient processes, face to face meetings, and our collaborative approach all culminate in a website that Fuel's your business online...


Business Catalyst.

Unleash the true potential of your website with; easy to use Content Management (CMS), flexible Customer Management (CRM), powerful e-commerce, targeted email marketing campaigns, blogs and other web apps, reporting and analytics. Everything you need to get your website ahead of the competition - all in one place.

We invite you to help us handcraft a website which will connect with your customers from their first visit and secure a long lasting relationship.

More about Adobe Business Catalyst
In House


Stand apart from the crowd. Fuel understands that you need more than a website, you need a web partner. Our team of designers, developers and managers are all in-house, not outsourced overseas.

We believe in creating local jobs for local people and feel this is important in ensuring front to back control of your website design & development.

African Books Collective commissioned fuel to refresh the design of our international online bookstore. They came back to us very quickly with a design which perfectly fit our brief and worked well with our existing developer. We were so impressed we returned to Fuel when we launched a second book promotional site: this time using Fuel for both the development and design of this evolving site. Jason and the team know their stuff and I am sure we will be back for more as the site progresses!

African Books Collective
call Call 0800 Fuel Me