Umagine initially approached us for a platform migration, but through early conversations with Michael, it became clear there was a bigger opportunity. By understanding his vision and business goals, we identified what was truly missing and mapped out a clear, strategic plan to move the brand forward. The project went beyond updating the platform and design. We refined the entire customer journey, clarified the target market, and addressed key friction points and common objections to make decision-making effortless for potential customers. The result is a website that feels purposeful, confident, and aligned with Umagine’s growth ambitions. Michael trusted us to lead the process, was impressed with the outcome, and has continued to work with us on further projects since.