Introducing Native Loyalty For Oncord Ecommerce

A Smarter Way to Build Customer Loyalty for Your Growing eCommerce Business

Customer loyalty has become one of the most talked about strategies in eCommerce - and for good reason.
As customer acquisition costs continue to rise, the real value is no longer just in attracting new customers, but in keeping the right ones coming back. Yet despite this, many loyalty programs completely fail to deliver meaningful results - not because loyalty doesn’t work, but because of how it’s implemented.

Where Most Loyalty Systems Fall Short

In many cases, loyalty programmes are introduced as an afterthought.

• A third-party app is bolted onto an existing store
  
• Some points are configured
  
• A few discounts are offered
  

Over time, businesses begin to notice familiar problems:

• Loyalty data lives outside the core website platform
  
• Customer behaviour is difficult to track end-to-end
  
• Marketing becomes fragmented across systems
  
• Performance and reliability suffer as more scripts are added
  

Instead of strengthening customer relationships, loyalty becomes just another disconnected system to manage — and often one that quietly gets switched off.

Loyalty Programmes Work Best When They’re a Seamless Part of the Platform

Through our work with eCommerce businesses, one thing has become very clear:
Loyalty delivers the best results when it’s designed into the platform - not just layered separately on top of it.

That’s why we recently developed a native eCommerce Loyalty Application for Oncord customers, built to operate as a fully integrated feature of the platform rather than an external add-on.

Because it’s Oncord native, the loyalty system works directly alongside:

• Customer profiles and CRM data
  
• Purchase history and real customer behaviour
  
• Email marketing and Oncord automations
  
• Website activity and engagement
  

Everything is connected, consistent and reliable.

For customers, this means loyalty points are easy to earn, easy to understand, and easy to use - with real world benefits at checkout. For businesses, it means cleaner data, better insight, and far less manual effort.

A Managed Loyalty Application

This loyalty capability is offered as a managed feature, rather than a standalone app - and that distinction matters.

Unlike plug-and-play tools, a properly implemented loyalty system needs to:

• Be configured around how your business actually operates
  
• Align rewards with meaningful customer behaviour (not just discounts)
  
• Remain compatible as the platform evolves
  
• Be monitored, maintained and refined over time
  

For this reason, the Fuel Loyalty System is implemented as a supported, maintained solution, not a set-and-forget plugin.
This ensures your loyalty programme remains effective, secure and commercially sound - without adding complexity or risk to your business.

What Fuel’s Loyalty System Unlocks for Oncord eCommerce Businesses

When loyalty, CRM, email, automation and eCommerce operate within one platform, the benefits become both practical and measurable.

Smarter Rewards (That Protect Your Margins)

Reward customers for behaviours that actually matter:

• Repeat purchases
  
• Long-term engagement
  
• Loyalty milestones and tenure
  
• Brand interaction beyond spend alone
  

With built-in controls such as points expiry, FIFO redemption, and cart-based redemption limits, loyalty encourages behaviour without creating runaway liability.

Automated Customer Journeys

Create seamless loyalty-driven experiences without manual administration:

• Loyalty-based follow-ups
  
• Automated thank-you rewards
  
• Targeted win-back campaigns
  
• Personalised offers driven by real customer behaviour
  

This turns loyalty into an always-on retention engine, not something your team has to manage day to day.

Cleaner Data and Better Insights

Because everything lives in one system:

• Reporting is clearer
  
• Decision-making improves
  
• You gain real visibility into how loyalty impacts repeat purchases and customer lifetime value
  

This makes it far easier to justify loyalty as a profit driver, not a cost.

Performance Without the Bloat

Because the loyalty system is native, there’s no need for heavy third-party scripts that slow down your site or compromise performance, something that directly affects both SEO and conversion rates.

This is particularly important at Fuel, as we offer our unique 80%+ Google PageSpeed Insights Guarantee to new Oncord customers.

Why This Matters More Than Ever

In today’s eCommerce landscape, traffic alone isn’t enough.
The businesses that perform best are those that:

• Build long-term customer relationships
  
• Use data intelligently
  
• Reduce reliance on constant acquisition spend and discounting
  

A well-designed loyalty system plays a critical role in this — but only when it’s implemented properly and supported over time.

Is the Fuel Loyalty App the Right Fit for Every Business?

Not necessarily. This approach is best suited to:

• eCommerce businesses selling products (and some service-based businesses)
  
• Brands actively investing in growth and marketing
  
• Businesses looking to improve repeat purchases and retention
  
• Teams that want a reliable, long-term solution rather than another third-party tool to manage
  

If your business is already feeling the strain of multiple systems and disconnected data, this integrated approach is often a turning point.

Some of the Features Included in the Fuel Loyalty System

To support real-world use cases, the system includes fine-grained control, such as:

• Excluding specific contacts or customer groups
  
• Excluding specific categories or products
  
• Custom points-per-dollar allocation
  
• Option to include or exclude tax in point calculations
  
• Rounding control (include/exclude cents)
  
• Default point expiration settings
  
• Limits on the percentage of points redeemable per cart
• Options to exclude points from shipping
  
• Triggering Oncord Automations based on customer loyalty points
  

These controls ensure loyalty remains flexible, sustainable and aligned with your commercial goals.

A More Sustainable and Profitable Way to Build Loyalty

Good loyalty systems don’t feel like systems at all.
To your customers, they feel like:

• Thoughtful experiences
  
• Relevant communication
  
• A brand that genuinely values their loyalty
  

By offering loyalty as a managed feature within the Oncord platform, we’re able to support businesses properly, not just at launch but as they grow.

If you’d like to understand whether this approach makes sense for your eCommerce business, we’re always happy to have an honest, no-pressure conversation.
Talk to Jason today and we can organise a demonstration tailored to your store.