Business Catalyst Advantages
Business Catalyst is an all-in-one hosted Content Management Solution. Everything you need to deliver powerful websites and online stores. While Fuel’s expert website design and development is crucial, your website's backbone is the Content Management System - this is why Fuel use the best.
6+ Features in One Platform
Powerful Content Management System (CMS)
Unlimited pages, with complete control over the look and feel of your site. Intuitive to use, allowing easy changes to website content (text, images, navigation menus, blogs, forums, and many other modules). The CMS also allows you to save drafts, create publish dates, roll back to previous versions, control page styling and manage where pages are found on the site, and a lot more flexibility to help you add and easily style your content.
Flexible Customer Relationship Management (CRM) + Database
Built-in Customer Database, all your customer details are readily accessible and easy to manage. The powerful CRM allows you to track customer activity, set tasks, set meetings, create customer notes, build custom fields, initiate workflows and much more.
Inbuilt Email Marketing Campaigns
Easily import customers and Create targeted email Campaigns, inform clients of your latest news, send sales incentives (discount codes & gift vouchers etc), and track every aspect of your campaign - all in one place, no need to sign up to third party software.
Secure & Fully Featured e-Commerce
Feature rich and secure e-Commerce (fully PCI Compliant) allowing payment directly from your search engine friendly checkout, without ever leaving the website. The advantages of this built into your website are enormous, especially for search engines.
Easy to use Analytics & Reporting
View comprehensive Analytics of Website usage, Customers and eCommerce in graphical format; and even export as a PDF or CSV file. Easily create customised Reports on many aspect of your website, including customers and sales.
Customised Web Apps
Built-in 'custom modules' provide ways to implement advanced functionality and achieve complex business requirements, without the need for plug-ins or server-side coding.
Software as a Service (SaaS)
You probably know the inherent problems behind many Open Source CMSs; vulnerable because essential security patches are often not updated, often not regularly backed up, and a reliance on third party plug-ins which can have their own security and compliance issues.
On the other end of the scale there are Proprietary CMSs: often solely owned and controlled by a small specialist company. Problems occur when software is often sorely outdated because of limited resources, updates and changes are expensive, and you are at the mercy of the CMS developers. If they disappear, so does your websites backbone.
Business Catalyst is owned by Adobe - one of the largest software companies in the world. Your website is centrally hosted on secure Adobe Cloud Based Servers. With your new Fuel website, you own the designs, the templates, the code, the databases and ALL content.
Adobe simply own the back-end functionality which you pay a regular hosting / license fee for, just like any other modern cloud based 'Software as a Service' company (e.g. Xero). Your site is fully transferable to other Adobe Partners, and you never need to worry about hosting.
Often with Open Source CMS systems (such as WordPress, Drupal, Magento etc) security updates can be expensive and time consuming and so are often overlooked. Not with Adobe Business Catalyst, as it is hosted on Adobe's extremely fast cloud servers, security updates are added instantly, and most importantly source code is hidden from the hacker community.
The result is a secure and hassle free hosting environment that is completely taken care of for you. This means you never need to worry about hackers and down time on your website (very important for eCommerce and customer information security) - infact Adobe is one of the few server environments that reach 100% uptime!
Another important aspect of SaaS is that it can easily be moved from Fuel if need be - we hope that is never required, but it does give you the flexibility where customised Open Source systems and Proporietry based systems do not.
Excellent for search engines
Some content management systems can harm your search engine optimisation (SEO), but not with Adobe Business Catalyst. With our expert knowledge of search engines, our hand coded structure, full W3C Web Standards and the most powerful CMS in its market - your search engine criteria are well covered.
The Fuel website is crafted on the Adobe Business Catalyst platform website you are reading - and our search results speak for themselves!
Easy to use
One of the best things about Adobe Business Catalyst is the ease of use. It is far easier to use than many other CMSs, but still extremely powerful. One of the reasons for this is the customised Web Apps (mentioned above) created specifically for your requirements and no (or little) design input required.
At Fuel we love User Experience (UX), and we feel the website administration UX is just as important as the User Experience on the front end of the website.
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