Auckland website design & eCommerce website specialists

eCommerce Search Engine Marketing.

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Expert eCommerce SEO & AdWords Services

Do you want Google to send an endless flow of sales through your eCommerce store? Are your competitors outranking you in the SEO and paid search results pages? Studies show that over 75% of Millenials view search engines as their most trusted source when deciding what to buy online. Furthermore, 78% of us search online before buying a product or service. Your eCommerce store simply has to outrank your competitors in the search results or it will fail.

In-house Search Marketing Expertise

Fuel Design partners with Clickthrough, a Search Engine Marketing company that specialises in helping Adobe Business Catalyst eCommerce stores and websites generate better sales from organic and paid search engine marketing.

Search Engine Options for eCommerce Websites

There are two essential options for generating clicks and sales from Google:

  • Optimizing the code and content of your online store to rank naturally in Google's organic search results pages (read SEO options below).
  • Paying Google to appear in its paid search engine marketing (SEM) results (read SEM options below). 

Search Engine Optimisation (SEO) Options

The following tactics are essential for generating more eCommerce sales from the organic search results:

  • Optimizing your website's code and content to appear in the listed search engine results, which normally appear below the Google AdWords results.
  • Optimizing your Google business profile to appear in the local search carousel results; this is critical for targeting shoppers looking to buy from local service providers.

Paid Search Engine Marketing (SEM) Options

The following tactics are essential for generating more sales from Google paid search results, also known as pay-per-click (PPC) or cost-per-click (CPC) marketing:

  • AdWords text ads, that show above and below Google organic and local search results; a good complimentary tactic to organic search.
  • AdWords remarketing, where you show ads to people who've visited your webstore, helping you reconnect with them by showing relevant ads across their different devices.
  • The Google Display network, that enables you to advertise to your target customers using a variety of ad formats and reach over 90% of people online.
  • Google Shopping, a new service which allows users to search for products on online shopping websites and compare prices between different vendors.

List of eCommerce SEM services

  • Keywords research analysis
  • Paid search engine marketing setup, optimization and reporting
  • Selecting the best SEO and SEM tactics for your business
  • Search Engine Optimization (SEO)
  • SEO implementation
  • SEO audits
  • SEO training courses
  • Local search engine optimisation
  • Copy writing to boost SEO rankings and user conversions
  • Performance reporting
  • Google Adwords workshops and training

Click here to contact Clickthrough Digital, our in-house Adobe Catalyst eCommerce SEO and SEM partner, to find out how it can help your eCommerce website achieve a regular flow of sales from Google.

Jason provided great oversight of the project throughout, and had many wise suggestions based on his vast experience in e-commerce. Stephen’s attention to detail and innovative touches went far beyond what we expected. I didn’t realise that making a website could be such an enjoyable and rewarding process.

Kids Talk Media
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