There are some significant distinctions between B2C and B2B eCommerce, including the customer types you serve, and the corresponding tools you need for selling and ordering online for each. So, let’s dive into the world of B2B and B2C eCommerce and explore some insights on the key differences between the two.
B2C means “Business to Customer” transactions. This is the type of e-commerce (or commonly called online shopping) that the majority of consumers are familiar with. It basically means when an individual buys an item from a website or signs up to a service online.
B2B means “Business to Business” and refers to the transactions carried out between different companies. A business offering a service to another business would be considered a B2B transaction, as would a wholesaler selling products to a retail store.
It may not be immediately apparent to many, but these two markets have very different needs from your eCommerce website, in both the way the website looks and the functionality required.
The key difference between these two environments is “who” you are selling to. Each different type of consumer will have different motivations for buying things, different purchasing behaviours, and their expectations of service will also differ.
B2B tends to be a lot more complex than B2C. There are many things that need to be considered in a B2B environment that do not necessarily apply to B2C. For example:
As you can see, the kind of eCommerce platform required by a B2B Product business is a lot more complex than your standard B2C website.
In terms of eCommerce platforms and solutions, this often means that:
As a rule of thumb, standard B2C eCommerce solutions generally don’t have the functionality required for B2B businesses. Instead, you will require a more customised solution that performs all the functions to run your business smoothly and to still provide an excellent customer experience.
That is where we can help with your online business requirements, we offer specialist solutions that can handle the distinct needs of B2B eCommerce. Get in touch with us today if your current website could use some work, or if you are looking to build a brand new web solution.