Customer stories.

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Fuel your business online

Amazing results! Incredible team! The project of developing our new website was made “So Easy” due to the team at Fuel Design. They understood the brief quickly, generated ideas and concepts that we would never have thought of and delivered a website, on time, on budget which far exceeded our expectations. End result? More sales from a very well constructed platform. Google loves us, and our clients find using our online service easy… all because of Fuel Design.

Training on Demand

African Books Collective commissioned fuel to refresh the design of our international online bookstore. They came back to us very quickly with a design which perfectly fit our brief and worked well with our existing developer. We were so impressed we returned to Fuel when we launched a second book promotional site: readafricanbooks.com this time using Fuel for both the development and design of this evolving site. Jason and the team know their stuff and I am sure we will be back for more as the site progresses!

African Books Collective

We chose Fuel Design because of their portfolio and impressive communication skills and we were not disappointed. Upon supplying a rough brief Fuel Design quickly came up with ideas to further improve our online presence and user functionality giving us an excellent resource to offer our clients. As we progressed into the development stage Fuel Design showed a keen eye for detail and added further ideas and solutions. They were always happy to do some hard graft and provide the bet solution possible without inflating the budget. We saw a 25% increase in website traffic when measuring the first 14 day period of our new website against the previous 14 days prior to launch. We also recorded a 17.8% increase over the same period in our organic search results showing impressive growth immediately after launch. Overall we are immensely impressed with our new website and highly recommend Fuel Design to anyone looking to improve their customers digital experience.


A huge thank you to the team at Fuel Design, I have been blown away by the level of work and the service provided. Our website represents our brand in the most referenced avenue of marketing available to our industry and clients. When starting this project it was critical to engage the services of a developer who possessed a high level of communication and understanding of our specific requirements to achieve the best result possible, and Fuel Design have shown these qualities in abundance. From the start of the project it was clear that Fuel Design was the perfect fit, the team took the time to research our current site, research our industry and present a well thought out proposal along with recommendations to improve upon the result that we had not already thought of.

Our site is now one of if not the strongest in our sector with results and numbers to show for it. Our team can now focus on converting the increased number of high quality leads generated by our site and not tied up with enquiries that are now easily fixed with a clean and informative site. We have seen a large increase in the amount and quality of leads we are receiving as a result of our website and the sales and overall business are benefitting from this.

Allproof Industries

The first thing that struck me with Jason and the team at Fuel Design was their highly professional service. Their excellent communication skills meant I knew exactly where we were up to at any point. Not something you normally expect in this industry. They went out of their way to ensure I understood what was happening at each stage of the process. Fuel Design kept a great balance when it came to allowing me to have input, but still guiding in the right direction with their expertise. With that level of professionalism, there was no surprise at the outstanding result in the product that was delivered.


Our existing website was old, tired, and did not reflect the scope and quality of work DE Group is renowned for. Thanks to Jason and his team, we now have a slick result we can all be proud of. Thank you Fuel. Highly recommended.

DE Group

"Thanks for all the help moving our project forward. It’s been great working with such a knowledgeable and efficient team."


What can I say......I love my new website!!! Thanks so much to the fantastic team at Fuel. From the initial concept to 'going live', the process has been easy and the guys really understood what I was trying to achieve. I would not hesitate to recommend Fuel! Thanks guys.

Fatigue Risk Management Solutions

Fuel Design created a new website for us, and we are very impressed with the website. It is far more better than we expected. Jason & Stephen are very helpful & are always there when you need them.The booking system they created for our website is very useful & it was worth it. I will definitely use them again for my other lodges.

Freemans Backpackers

What a fantastic team to work with! Friendly, professional at all times, patient and very skilled at what they do. It can be a stressful time managing a new website project and Fuel was there at every step along the way, providing service and skillfully navigating the technical terrain for the uninitiated. I highly recommend Jason and his team at Fuel Design and think you'd be very hard pressed to find a better new website provider in the country.

HR Profiling Solutions

Thanks to the team at Fuel Design our new website is professional and functional. We now have a marketing tool we are proud to direct our customers to. The team were patient and creative. Support was always a phone call away.

Independent Petroleum Laboratory (IPL)

We have enjoyed collaborating with Fuel on the design and construction of our new ‘Sam and Mel’ website. Jason provided great oversight of the project throughout, and had many wise suggestions based on his vast experience in e-commerce. Stephen's attention to detail and innovative touches went far beyond what we expected. I didn’t realise that making a website could be such an enjoyable and rewarding process. We have no hesitation in recommending Fuel Design’s services to others.

Kids Talk Media

As a relatively new business, we were looking not just for a website, but for a design team that could help us define and capture our company's emerging identity. Fuel Design succeeded absolutely in this task.

LTD Architectural

We approached Fuel Design to redesign our existing website, designed and built for us by Fuel Design 7 years ago.

Not only did the Fuel Design team produce the exact look and feel we were after but they also incorporated cutting edge ideas which enhance the effectiveness of the site, including a new logo & brand identity.

Jason and the team were able to handle any request we had and took the time to explain technical procedures in a way that we could understand and implement.

The Fuel Design team are friendly, knowledgeable and dedicated to producing a high quality product. They were always available to answer questions, make improvements and provide guidance.

We are very proud of the new website and love it! Thanks so much guys for making our website launch both a painless and enjoyable experience. If you are looking to get a website built or redesigned, these are the go to guys. Thanks again!

Margay Property Management

As a not for profit industry organisation NZACRes had specific requirements and a limited budget. The team at Fuel worked with us to come up with a design and management package that suits our needs and provides scope for further enhancement as funds allow. Thanks Fuel for your work to date and we look forward to continuing the relationship.

New Zealand Association of Clinical Research

We first contacted Fuel Design from France. We sent them our story board, 1 week later we received an estimated budget and schedule which were both very realistic regarding final payment and the launching of our website.

Fuel Design is a very professional team, they took time to listen to us, to understand our needs and wishes and also our strategy, they even dare to give their opinion and sometimes made us change our mind, if they think we could build a page in a better way, specially for the search engine optimization.

Their knowledge and good taste in design is something we really appreciated as well, as nowadays the design is paramount for a website. To sum up, Fuel Design offers fair prices, plus perfect knowledge and skills in website business.


The team at Fuel Design exceeded our expectations and delivered a website that we are very proud of. They were a pleasure to work with, and were very accommodating in making the changes and alterations we asked for. I would highly recommend them if you are looking for a quality e-commerce website that ticks all the boxes. Thank You

Poppy Lane

It's rare to find a combination of a website/brand focused company that can deliver results, this is where the team at Fuel thrives. Coupled up with service, makes them valuable asset to any growing business wanting to expand online.

Lastly, the team at Fuel is not satisfied until the personally provided a website that they would call their own and that's why I can safely recommend there work.

All of the very best to Jason and the team.

Rise Advisory

The team at Fuel Design created an amazing website that we're absolutely ecstatic with. They are helpful and always keen to assist with maximizing our website's potential.

- Thanks guys!

Second Yeah Seven

We spoke to most of the top web designers before partnering with Fuel to rebuild our site. They were the only company we interviewed who did not offer a cookie cutter, open sourced CMS with third party plugins. The business catalyst system gives us all we could want and more and is exceptionally user friendly. The end result exceeded our expectations with a clean, dynamic site that looks great on everything, with a logical, easy to follow work flow. I would recommend the team at Fuel for anyone contemplating a new website that wants the best from their web partner.

Specialized Lighting Concepts

We recently commissioned Fuel to help us put together a new website for the Styrotech CNC business, and the new website went live last week on the 21st of June, 2013.

The new website is vastly more appealing than the old site; it has a clean, crisp look to it and contains more information than what was previously possible. In conjunction with the CMS, which is very simple to use and hence extremely powerful, the new site is a considerable step up on what we used to have.Put together with our social media initiatives, the website is a powerful tool that we'll use to promote the business.

Throughout the process Fuel were very good at incorporating the site functionality we were looking for, and when it came time to actually populate the site with text and images the team at Fuel were only a phone call away. As we continue to build the features on the site, expand the functionality and ultimately move to a predominantly e-commerce model, there's no doubt that out first stop will be Fuel.


Jason and the team at Fuel Design have made what could have been a highly intimidating process, run extremely smoothly and efficiently and have been incredibly supportive throughout the entire project. We are thrilled with the results and are looking forward to working on our next project with them. Thanks so much guys. We thoroughly recommend your service and products and wish you all the best with future ventures.

The Fence and Gate Shop

My experience working with Fuel Design has been excellent. The designers have all been extremely helpful and patient. I am very grateful for their contributions to my business.

The Old Oak

Unison Workspaces selected Fuel Design from a number of website design companies, due to the professionalism of the company and the extent of functionality available in the CMS system, Business Catalyst.

We related well to the team at Fuel and were confident that they understood our vision for the brand and would deliver a great result for our business.

The project was managed very well, Fuel contributed by providing creative problem solving and excellent communication, at every stage of the website development.

Fuel has a strategic alliance with other experts and was able to offer innovative suggestions in areas such as photography, to help differentiate our website and position our brand. Overall the project was a success and we are very pleased with the end result.

We look forward to a long relationship with Fuel and would have no hesitation in recommending them as a leading website design company in Auckland.


Fuel Design provided exceptional value for money when designing our company's new website. I found the team extremely professional, personable and helpful, relieving any intimidating concerns that normally go with website builds. This was truly a smooth and satisfying process. I can not recommend Fuel Design highly enough and will definitely be using their services for future projects.


Selecting Fuel Design from a short list of highly acclaimed web developers was easily the best decision of 2013 for our company. Jason has assembled a tight team of extremely talented individuals, all passionate about their work and it showed right from the initial presentation through to the finished product. Fueled by a desire to be the best, every challenge was met with a solution even if it was outside the brief and beyond what could be expected. This exciting young company will continue to partner our business and keep us ahead of the competition in this generation of online marketing.


We are thrilled. The response from people has been really amazing. The common thread from the feedback is how professional we look and that the website is gorgeous! Sales kicked off immediately. Thank you Stephen for your 'can do' approach and for implementing new industry standards in functionality. Choosing Fuel Design was the right decision. Thank you from the team at Wixii!

Wixii - New and Vintage clothing online

Following extensive research of web designers and having high expectations for our new eCommerce website targeting an international market, we chose Fuel Design.

We are extremely impressed with Fuel Design's ability to bring all of the complex elements necessary to create a successful eCommerce website; including a stylish contemporary design, ease of use functionality that most importantly, creates a web experience that our customers enjoy.

We highly recommend Fuel Design and look forward to working with them as our web communication needs expand.

Young Grasshopper