Search Engine Optimisation (SEO)
Welcome to BOOST Search Engine Optimisation Service
Attaining top 'organic' search rankings in search engines such as Google, Yahoo and Bing, can make a dramatic difference to your sales and enquiries. Everyone wants to be in the top 10 Google listings, but there is a lot of work involved in achieving this. It is a mine field of information out there, and the search engines hold their secrets very closely.
Using BOOST we deliver proven, cost effective, and high ranking organic search engine results.
NOTE: We adhere to a strict code of conduct as to the practices we will use to promote your site (i.e. no black or grey hat practices), and take a lot of pride in adapting your website to be the best it can be for search engines.
What do I get for my dollar?
We will find the best FIVE keyword phrases for your website, and do everything in our knowledge to get you the best possible rankings in Google, Yahoo and Bing!
This service includes:
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Key word/phrase analysis for the top FIVE key word/phrases +
Accurate key word/phrase analysis will help identify the most relevant key word/phrases for your business. The insights gained from our analysis will help you make informed decisions, and not to fall into the trap that so many business make - choosing the wrong key word/phrases.
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Website structure optimisation +
Website structure optimisation involves changing your current site structure, directories, page names, titles etc, to better target your chosen key word/phrases. We assess and remove any obstacles in a site that hinder its search performance, and load key information in specific places to aid the search engines.
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Optimise search engine content +
Optimised content is still one of the most effective ways to gain higher listings for your desired key word/phrases. We have mastered the skill of satisfying the Search Engines while still engaging customers.
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Google Maps and Google Places Setup +
Millions of people search Google Maps every day, and a listing on Google Maps makes it easy for them to find you.
Setting up and optimising Google Places helps potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your store-front or products. It all helps... -
Submission +
Once your site is optimised, we manually submit it to the top search engines who collectively capture over 90% of all internet searches. By manually submitting your web site we help it attain higher rankings faster.
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Sitemaps and Sitemap.xml creation +
One of the most frustrating things about Search Engine Optimisation has been the hit and miss nature of getting Search Engine "Spiders" (aka Robots, Crawlers) to successfully index all of the pages on your website. We will internally knit your pages together and submit a sitemap.xml file to Google, Yahoo and Bing.
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Web Standards +
Sometimes errors caused by online content editors can diminish your Web Standards validation that have taken so much effort to attain. We go into the site and fix everything for the targeted pages and ensure the Web Standards validation is 100%. This includes the removal of all in-line styles on the Home Page and Targeted Pages - and transferring these into external style sheets.
Note: If your site is not built to Web Standards to begin with, we will need to quote extra for this service.
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Site Links +
We ensure all your internal navigation links are 'absolute' (rather than relative), check for broken links (both internal and external), keep external links on your home and targeted pages to a minimum, and optimise key word/phrases by linking internally to your targeted pages.
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301 Permanent Redirects +
By creating 'permanent' redirects we ensure that our new changes don't affect your past accumulated Page Rankings. This also applies to Search Engines penalising you for duplicate content seen by having www and non-www web pages.
Example: http://yourdomain.co.nz/index.html is seen as separate to http://www.yourdomain.co.nz/index.html and even different from http://www.yourdomain.co.nz/
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Other tips and tricks +
Our studies show that by extending the expiry of your domain name from 1 year to 5 years greatly increases your overall website ranking chances with the major search engines. We have a lot of tips and tricks that can make a difference to your page rankings, too many to cover in detail here.
How much does it cost?
Our BOOST service is NZ$1430 + GST, which gives us roughly 13 hours to SEO your website for the chosen 5 keyword phrases.
