Why It Can Be Beneficial to Increase Your Digital Marketing Budget in a Recession
In the face of economic downturns, businesses often encounter a myriad of challenges that threaten their survival and growth. A recession, with its hallmark features of reduced consumer spending, heightened unemployment rates, and overall economic decline, prompts a reflexive tightening of belts among businesses across the board. The marketing budget, viewed by many as a variable expense, is frequently one of the first areas to face cuts in an effort to conserve resources. However, this conventional approach to recessionary pressures overlooks a critical opportunity for growth and competitive advantage - increasing the digital marketing budget. Read More…