Adobe Business Catalyst Features

Main Features of Web Hosting & Content Management

• File manager to manage your website just like you would with any other web hosting.
• Integrated customer database that grows as customers enquire or interact with your website.
• Make any type of content secure.
• Share and syndicate any type of content using RSS.
• Build communities using forums, blogs and collect customer comments on any type of content.
• SEO integration into Google, Yahoo and Bing.
• Sophisticated reporting features.

Publish any type of Content

• Announcements, FAQs, Literature.
• Set Release and Expiry dates on any aspect of your content.
• Comments can feature on Pages, blogs, web apps and products.
• Create your own type of searchable content using Web Apps (All-in-One solution only)

Integrated Customer Database

• Grow your customer databased every time your customers enquire or interact with your website.
• Keep a history of all past customer enquiries.
• Allow customers to view their past enquiries via secure "member only" areas.
• Allow customers to keep their details updated via secure "member only" areas.
• View on a per customer basis details on every action they've taken on your site.

Manage your Website and Web Pages

• Use a powerful WYSIWYG editor to edit web pages.
• Make web pages secure
• Archiving & Rollback for every web page you create and edit.
• Create a working copy of any web page until you publish.
• Apply content approval rules to any web page.
• The System uses templates for standardisation throughout a website.
• Work directly inside Dreamweaver using our plugin Triangle

RSS

• Create an unlimited number of RSS channels
• Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc.
• Reports on RSS usage and items selected from within a feed.

Secure "Member Only" Areas

• Make any type of content secure. (web pages, announcements, Blogs, FAQs, Forums etc)
• Manage your customers' access to any secure area.
• Set expiry date for customer access to any secure area.
• Email login details to every customer in a secure area.
• Report on customer logins to each secure area.

Website Reporting

• Comprehensive reporting.
• Geo-location reporting.
• Visitors reporting including new vs returning, location, IP address, Spy Lens and more
• Reporting on every type of content
• Search engine reporting, e.g. search phrases, when your site has been indexed and more
• Sophisticated customer reporting framework.
• Export any report to Microsoft Excel for further analysis.

Web Forms

• Customer enquiry web forms.
• Custom fields to your web form to suit your business.
• Automatically captures and populates every enquiry in your customer database.
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Allow customers to upload files within web forms.
• Allow real-time credit card processing within web forms, e.g. process donations. (All-in-One solution only. Custom Forms outisde of the eCommerce environment can only be used with seemless gateways)
• Allow refer-a-friend functionality within web forms.
• Add Image Verification to web forms to stop spam submissions by bots.
• Allow customers to subscribe to one or more campaign lists within web form. (All-in-One solution only)
• Automatically subscribe customer to a Secure Zone upon submission of a web form.
• landing page customers see after submitting an enquiry.
• Auto responder emails sent to customers after they make an enquiry.

Build Communities with Forums

• Create any number of forums.
• Set moderation level on new customer posts.
• Customers can subscribe to any thread and be notified when new posts are added.
• Make any forum secure.
• Set release and expiry date on your forms.
• Reporting on forum usage.
• Easy to use administrative interface for managing threads and posts.

Amplify your voice with a Blog

• Basic blogging platform.
• Customers can leave comments on any blog post.
• Approve all incoming trackbacks.
• Trackbacks to any other blog.
• Permalink.
• Set release dates for blog entries.
• Tagging and Tag cloud module.
• Blog calendar module.
• Recent blog post module.
• Blog post by month module.
• Report on blog post readership.
• Integrated RSS channel for each blog.
• Make your blog secure.
• Limitless customizability of blogs.
• Ability to import WordPress or TypePad blog.

Photo Galleries

• Create any number of photo galleries.
• Easily add a photo gallery to any web page.
• Add a description to any photo.
• Customise layout and appearance of photo galleries.

Ad Rotators

• Create of ad rotators.
• Rotate images, HTML snippets or Flash objects.
• Report on number of impressions, click-thrus for any period.

Meta Data

• Built-in meta data support.
• Create your own meta data tags and add them to any web page.

Main Features of eCommerce

• Sell real products or e-Products.
• Give individualized discounts to any customer for any catalogue.
• Integrated customer database that grows as customers buy or interact with your online shop.
• Inventory Control.
• Cross and upsell features.
• Multi-currency support.
• Sell Gift Vouchers.
• SEO integration into Google, Yahoo and Bing With web safe URL's and XML Feed.
• Reporting, no need to add any code to your web pages.

Integrated Customer Database

• Keep a history of all past customer purchases.
• Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer.
• Allow customers to view their past orders and even redownload any e-Products previously purchases via secure "member only" areas .(All-in-One solution only)
• Setup reoccurring orders and payments. Automatically emails invoices to customers.
• Customize and extend the Customer Database to suit your business. (All-in-One solution only)

Catalogues & Products

• Setup Catalogues & Products.
• Set Release and Expiry on any Catalogue or Product.
• Sell e-Products. Limit how many times and where they can be downloaded from.
• Set product weight / volume for any product to control the shipping options that are displayed.
• Use Buy and/or Get-a-Quote option for checkout. Buy option will force customer to pay for goods. Quote option.
• Make any catalogue secure. (All-in-One solution only)
• Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers.
• Configure the order in which catalogues or products are ordered (put popular products first)
• Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed
• Put any product On Sale. (Crosses out the products retail price. E.g. was $199 now only $99.)
• Collect customer comments on any product. (All-in-One solution only)

Easier management of your Online Shop

• For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file.
• Export your entire product catalogue in one click. Make changes and re-import.
• Or use web-based interface to manage your online shop.

eCommerce Reporting

• Sophisticated e-commerce reporting framework.
• Sophisticated customer reporting framework.
• Track sales and payments.
• Track abandon rates and where customers abandon in online shop.
• Report on top Catalogues and Products. By amount or quantity sold.
• Report on Shipping Options and popularity.
• Report on Discount Codes and redemption.
• Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more.
• Geo-location reporting. See a map of the world world.
• Track usage for any catalogue or on an aggregate basis.
• Track usage for any product or on an aggregate basis.
• Export any report to Microsoft Excel for further analysis.

Inventory Control & Drop Shipping

• Complete inventory control. Optionally hide products from shop if out of stock
• Allow any out-of-stock product to be pre-ordered
• Set re-order threshold and be notified when product stock level falls below a certain quantity
• Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

Multi-Currency Support

• Sell global, act local with multi-currency support.
• Set prices for products in any currency.
• Support for a wide range of payment gateways.

Upsell, Cross sell and Product Grouping

• Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
• Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit.
• Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product.
• Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender.

Affiliate Programs

• Setup any number of Affiliate Programs.
• Report across an Affiliate Program or measure an individual affiliate's performance.
• Reward your affiliates based on the actions the customers they refer make, e.g. purchases made. (and amounts), enquiries made etc.
• Email Affiliate Program details to subscribers of an Affiliate Program.

Gift Vouchers

• Create Gift Vouchers with any dollar value.
• Gift Vouchers can be redeemed to buy products in your online shop.

Payment Gateways

• Integrated with a wide range of payment gateways.
• Offer COD / Check options at checkout.
• Offer PayPal as a separate payment gateway under eCommerce.
• Google Checkout support. (If offered to your country)
• Use Process Offline and process payments.

Discount Codes

• Create discount codes.
• Set your own discount rates.
• Set release and expiry of discount codes.

Shipping Options

• Setup any shipping options for different countries.
• Set minimum and maximum weight and volume restrictions for any shipping option.
• Apply your tax code/rate to any shipping option.
• Integrated with USPS, FedEx and Australia Post for real-time shipping charge calculation.

Tax Codes

• Create any number of tax codes and rates for any country that you operate in.
• If in USA automatically apply relevant state tax rate at checkout to products and shipping charges.
• Apply tax codes to products and shipping charges.

XML Feeds

• XML feed of all products.

Main Features of Email Marketing

• One-off and loyalty based campaigns.
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results.

Email Marketing

• Send One-Off Emails.
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months.
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth.
• HTML or Text Emails.
• Send a campaign to any customer group or your entire customer database.
• Preview your campaigns by emailing it to yourself or any one else before finalising.

Integrated Customer Database

• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Lists

• Create unlimited lists for better targeting and results.
• Use customer report generator to dice and slice your customer database.
• Add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters.
• Double opt-in mechanism.
• Be notified via email every time a customer subscribes to a list.

Email Marketing Reporting

• Track Open Rate of HTML emails.
• Track Links clicked and most popular links. (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth. (All-in-One solution only)
• Track bounce rates.
• Track customer unsubscriptions from your campaigns.
• Live Feed.
• Sophisticated customer reporting framework
• Filter on any system or custom field.
• Save any report and run later.
• Export any report to Microsoft Excel for further analysis.

Email Deliverability & Spam Control

• Unsubscribe link on all newsletters.
• From email address verification.

Integrated Customer Database

• Grow your customer databased every time your customers enquire or interact with your website
• Keep a history of all past customer enquiries.
• Allow customers to view their past enquiries via secure "member only" areas. (All-in-One solution only)
• Allow customers to keep their details updated via secure "member only" areas. (All-in-One solution only)
• View on a per customer basis details on every action they've taken on your site.
• Customize and extend the Customer Database to suit your business. (All-in-One solution only)

Web Form Builder

• Build customer enquiry web forms without any programming.
• Add any number of custom fields to your web form to suit your business.
• Automatically captures and populates every enquiry in your customer database.
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Allow customers to upload files within web forms.
• Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
• Allow refer-a-friend functionality within web forms.
• Add Image Verification to web forms to stop spam submissions by bots.
• Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
• Automatically subscribe customer to a Secure Zone upon submission of a web form.
• Easily add web form to any web page hosted at GB or elsewhere.
• Customize the landing page customers see after submitting an enquiry.
• Customize auto responder email sent to customers after they make an enquiry.

Web Apps

• Create any number of web apps (web applications)
• Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
• Allow customers to search within any web app on your site. The system will generate a search form that matches the schema of your web app.
• Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do.
• Make any web app item secure.
• Allow customers to submit comments on any web app item.
• Report on web apps and drill down to see item usage.
• For faster management use Import feature to manage your entire web app catalogue of items from a single Excel file.

Bookings

• Allow customers to book into events.
• Automatically manage capacity.
• Inbuilt follow-ups framework to remind attendees of upcoming events.
• Collect payments with bookings.
• Auto responder emails sent to customers after they make a booking
• Customer report generator to allow to generate and save booking-related reports

SEO

• Google/Yahoo/Bing sitemap XML. A daily feed of all content within website is produced for maximum exposure in the search engines.
• Search engine feed also includes every catalogues and products. (eCommerce only)
• Search Engine Friendly URLs. Pages, Catalogue and product names used in URLs to maximize search engine friendliness (eCommerce only)

Accessibility

• Web-based Admin.
• FTP availible for large project solutions.
• Import / Export options.
• Extensive Web Services framework.

Administrative Tools

• Add and manage Users and Roles.
• Granular permission levels for a role.
• Create your corporate taxonomy and assign content to various categories for easier publishing.

Business Workflow Engine

• Business Workflows to automate follow-up.
• Multi-step workflows.
• Be notified via Email or SMS.
• Set SLA's. (Service Level Agreements)
• Set duration and reminders for every step of the workflow.
• Set escalation rules.
• Setup 3rd party notifications to notify customers as you internally progress through a workflow.
• Apply workflows to customer enquiries, orders, bookings as well as for content approval.