Content Management & CMS Integration

welcome to Adobe Business Catalyst (ABC)

Adobe Business Catalyst is our an all-in-one online solution. Why use 5+ different software solutions to successfully run your website, when everything you need is in one powerful & cost effective solution?

Expert website design and development is crucial, but your website's backbone is the Content Management System (or CMS) - this is why we use the best.

5+ Systems in one

• 1) Content Management System (CMS) +

  The Content Management System (CMS) is extremely powerful and intuitive to use. The CMS allows you to easily create unlimited pages, change any website content (such as text, images, navigation menus, blogs, forums, and many other modules). The CMS also allows you to save drafts, create publish dates, roll back to previous versions, control page styling and manage where pages are found on the site, amongst many other important features.

• 2) Integrated Customer Database & CRM +

  With the built-in Customer Database, all your customer details are readily accessible and easy to manage. The powerful Customer Relationship Manager (CRM) allows you to track customer activity, set tasks, set meetings, create customer notes, build custom fields, initiate workflows and much more.

• 3) Built-in Email Marketing +

  Create targeted Email Campaigns to keep in touch with your customers (and potential customers). Inform clients of your latest industry news, send sales incentives (like discount codes & gift vouchers) and track every aspect of your campaign - all in one place, no need to sign up to third party software.

  Note: Easily import customers from your existing Email Campaign software via spreadsheet. The built in Online Forms take care of all your customer sign-up and unsubscribe requirements.

• 4) Secure eCommerce +

  Sell to a much wider audience by selling your goods and services online. The built-in eCommerce is extremely secure (fully PCI Compliant) and allows you to take credit card (and other forms of payment) directly from your website. The advantages of having this built into your website are enormous, especially for search engines.

• 5) Powerful Analytics and Reporting +

  View comprehensive Analytics for your Website usage, Customers and eCommerce in graphical format, and even export to PDF & Excel. Easily create customised Reports on any aspect of your website, customers and sales - create the reports you want to see.

  Note: We also add Google Analytics to compliment the built-in Analytics & Reporting if required.

Why Fuel Design and Adobe Business Catalyst?

• Great built-in Modules +

  Add Blogs, show Events, create Photo Galleries, show latest News and Announcements, create Media Downloads and Streaming, allow Comments, create FAQs, display Advertising, and build Forums - plus more. All through the one powerful interface.

• Customised Modules using Web Apps +

  Web Apps allows us to build customised Modules specifically to suit your online business requirements - at a fraction of the historical development costs, and in less time.

• Not Open Source, not Proprietry +

  You probably know the inherent problems behind many Open Source CMSs; often being more vulnerable because essential security patches are often not updated (for various reasons), often not regularly backed up and can rely on third party plug-ins which can have their own security and compliance issues.

  On the other end of the scale there are Proprietary CMSs, solely owned and operated by the web design company. This has it's own problems; software is often sorely outdated because of limited resources, updates and changes are expensive, and you are at the mercy of the CMS developers. If they disappear, so does your websites backbone.

  Business Catalyst is owned by Adobe - one of the largest software companies in the world. Your website is centrally hosted on secure Adobe Cloud Based Servers and is backed up daily. With your new Fuel website, you own the designs, the templates, the code, the databases and all other content. Adobe simply own the back-end functionality which you pay a yearly license fee for, just like any other well know 'Software as a Service' company (like Xero). Your site is fully transferable to other Adobe Partners & Resellers, and you never need to worry about hosting, security and daily backups.

• Extremely Secure +

  A very important feature is the security. Often with Open Source CMS systems, security updates can be expensive and time consuming and so are often overlooked. Not with Adobe Business Catalyst, as it is hosted on Adobe's cloud servers, security updates are added instantly, databases and content are backed up daily, and most importantly the source code is not available to the hacker community.

• Excellent for search engines +

  Some CMSs can harm your search engine optimisation (SEO), but not with Adobe Business Catalyst. With our expert knowledge of search engines, our hand coded structure, full W3C Web Standards (with every design) and the most powerful CMS in its market - your search engine criteria are well covered. In-fact the system will even send a file to the search engines every day to update their databases with fresh content, and website page addresses can be fully customised.

• Easy to use +

  One of the best things about this content management system is the ease of use. It is far easier to use than many other CMSs, but still extremely powerful.

Business Catalyst Features

Business Catalyst has many powerful features that can be customised to your needs and budget.

Business Catalyst Administration Interface

Business Catalyst offers a powerful yet easy to use administration interface.