Fuel Design Website Blog

4 easy website headline writing techniques

writing captivating website headingsHow do you go about writing headlines that’ll get noticed? Read More...

What’s a “normal” open rate for email newsletters and campaigns?

email campaign open ratesSending email newsletters can be a weird experience... sure, you’ve got some numbers telling you how many people have opened your message – but what do the numbers actually mean? Read More...

Buying decisions are only 20% logic and 80% emotional

Is your marketing emotional enough?Buying decisions are based on 80% emotion and 20% logic: here’s how to incorporate that into your copywriting and marketing. Read More...

Is your home page doing its job properly?

Is your home page doing its job properly?Nearly every website has a “home” page... but what is its purpose? Here are some of different elements your home page needs to convey. Read More...

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